Complete Course on Product A/B Testing with Interview Guide

Have you always wondered how companies like Google, Facebook, Amazon use experimentation and AB Testing to launch successful products?

Do you want to apply product experimentation at your start–up or your current role?

Or maybe you are interviewing for a role in big Tech and wondering how to succeed in those interviews?

With the rise of smartphones, Product experimentation has really come to the forefront. If you do a google search for Experimentation or A/B testing, you will come across thousands of blogs and articles that discuss this topic. Unfortunately, most of them are either full of inaccuracies and misinterpretation of mathematical concepts Or they are too difficult to understand. This is not surprising. A/B testing is a deep area – there are many nuances involved throughout the process from conceptualization & design all the way to implementation & analysis. This course addresses this. I have designed this course to go deep into important statistical concepts but in a way that is easy to understand using everyday examples.

In just two hours, you will learn –

What product experimentation is and how to do it right

What is AB Testing, Multivariate Testing and Multi–armed Bandit Testing

What is the relevance of statistics in AB testing