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9.2/10 (Our Score)
Product is rated as #5 in category Game Development

Gamification is the application of game elements and digital game design techniques to non–game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach’s book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages. The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth–oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Instructor Details

Kevin Werbach is professor of Legal Studies and Business Ethics at the Wharton School, University of Pennsylvania. A world-renowned expert on emerging technology, he examines business and policy implications of developments such as broadband, big data, and blockchain. Werbach served on the Obama Administration’s Presidential Transition Team, founded the Supernova Group (a technology conference and consulting firm), and helped develop the U.S. approach to internet policy during the Clinton Administration. His books include For the Win: How Game Thinking Can Revolutionize Your Business and The Blockchain and the New Architecture of Trust. Follow him on Twitter @kwerb.

Specification: Gamification

Duration

30 hours

Year

2015

Certificate

Yes

Quizzes

Yes

42 reviews for Gamification

4.6 out of 5
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  1. Fabrice L

    Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.

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  2. Connor L

    Enjoy your $95 pay wall at the end (*before* the end, I mean) of the section 1 quiz. The material so far was hardly insightful, and they want learners to pay for $95 of value they can’t even see after only getting through mayyyybe $3 worth of value. The first two sections re hash the same points over and over “What is gamification? What is gamification not? for 30+ minutes and then section 2: “What is gamification? What is gamification not?” The course was, from the looks of it, filmed in 2008 and not update one bit since then, and therefore has a ton of outdated information, statistics, etc. They’re always talking about things being “new and emerging” when, by now, they’re from a prior decade. Gag me with a spoon. Why would I or anyone else pay $95 just to see the rest of this course when the first section or two of it is utterly incompetent except for referencing a few factoids about the concept of a game from ancient philosophers which anyone could Google to grasp the same concept of. Definitely insulted that this course is asking twice the price of game design courses and music production courses I’ve taken on Coursera for not even a third of the quality of content. I’d pay $25 tops for this course if the rest of it is anything like the pre paywall portion of it. And that’s the problem: how could I know? I can’t see beyond the first quiz. I’ll just have to assume it’s all trash and move in and lament the time I wasted being led to a surprise pay wall. Coursera, this has severely tarnished my impression of your platform. Do not let this course continue to exist in the ways I’ve described here any longer.

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  3. Erez M

    At last a course that get provide interesting twist to way companies think. I’m taking this course to understand how I can enhance our agile implementation in the organization.

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  4. Drew H

    Very enjoyable, excellent professor.

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  5. Domenico C

    Information and topics are laid out very clearly from the very start. Sources are solid, interviews are very rich and insightful. Models are very useful and I was even able to apply them right after completing the course. High spirited teacher. It was a joy to see his enthusiasm for adding Gamification examples in the course background throughout the whole course. As well as him showing off his World of Warcraft gear and affinity. That was almost heartwarming to see. Overall, a very well rounded and useful course.

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  6. Shtorm K A

    Challenging, soft, agile and still really difficult course. Which gave me so much theory and gamification understanding

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  7. Elvis R C M

    Excellent course. It has helped me a lot to know and implement Gamification in my professional scope. I definitely recommend it.

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  8. Maryna A

    One of the best courses I’ve ever had online. The topic of gamification is still new, so this course was the first and the only place where I could find all the necessary information. Every lecture contains a lot of data, so my strong advice is to follow carefully and make notes you will definitely want ot get back to them. You will find articles, videos and books, advised by professor, if you want to dive deeper into the topic. This was also valuable to me, because there are a lot of books on game design, but you never know which ones are worth reading. I work at the educational market, and I have already started implementing the principles of the course at my own course programs. I feel this is what I was looking for to make a boost for my business.

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  9. Ildiko W

    I really liked the course, the professor, the book and the issues it’s discussing. It’s a super interesting topic! The course itself could use some updating (it’s already a couple of years old) and some of the links in the final exams don’t seem to work anymore (they direct you to the same concepts, but the video’s referred are not there anymore).

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  10. Celso C

    Very good!!!

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  11. Nourhan A

    The course really helped me a lot in different ways! and I can’t wait to finish it up “)

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  12. Ricardo V

    Very complete course on the key aspects for applying game elements to leverage clients/employees engagement on activities .

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  13. Guilherme D S

    Excellent. Lots of material and examples. Congratulations.

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  14. wilson j

    top

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  15. Pranai S

    Great course, Great Structure, Great Example

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  16. Mohsen H

    Perfect course

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  17. Rafael A A V

    Excllelent course. Already appliying in my current job. Prof. Werbach has great teaching technics. Very professional and motivating.

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  18. MARIA D B R

    Great experience! I love the explanations of professor Kevin Werbach so clear and complete. I have had feedback everytime throughout the course through the explanations, activities and forums. All the concepts related to gamification are explained and also possible drawbacks we can find when gamifying. The future is open for us to play. Thankyou

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  19. Moises A N C

    Excellent

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  20. Manoel E F

    Very good course.

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  21. Alexandre P R T

    Great content. Having the possiblity of exchanging information on site with the possibility of developing group work would have been great.

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  22. James G

    I enjoyed this course, the instructor, and believe the course content met all of the objectives presented at the beginning. I do think this would be a more impactful course if it was recreated now, as a lot has changed in gamification in the last 7 years.

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  23. peter

    I’ve found the professor extremely engaging and it has made a real difference to way I approach motivation with young people in the care environment. Definitely worth a look if you are working in this field.

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  24. Esteban U Z

    There are some videos in English language without translate 🙁

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  25. Marcos P

    For being a course on Gamification, I found this course to be quite boring. The professor has read and written some things about gamification, but he doesn’t seem to have any practical experience designing successful games or gamified systems. As a result, much of the advice and knowledge in this course is very basic, something anyone who’s spent an hour or so thinking about what makes the games they like great would already know. If you want to learn more about gamification, I’d recommend playing great games or reading articles from actual game designers. You’ll learn much more from inference than the direct but very basic teachings in this course. Or, you can also audit this course and skim through the lessons at 2x speed only to pause when you find something that interests you. Other than that, this course isn’t worth your money.

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  26. Mohsen N

    Perfect and so clear

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  27. Jose M

    Great curse and great teacher. I wish I had written notes to go over when i need to pause the learning.

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  28. Antoine B

    I learned a lot and had the keys in hand to directly use it at work. Thank you !

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  29. Amay P

    I learnt a lot from this course. I would highly recommend this!

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  30. Ashish K

    The course suffers from the following shortcomings: a. The structure is very loose and you fail at various times to make the connect b. The concepts are not very tightly wound with each other and keep hanging loose throughout the course. The examples are mostly of almost 6 7 years earlier and fail to give a contemporary touch in terms of business and social work implementations. The above points apart, the course is good to get an overall hang of the subject.

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  31. Roshan Y

    A very interesting and informative class about gamification. I highly recommend the course.

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  32. Keng S C

    Very in depth, robust and comprehensive. I gained more than I have expected, so much more than I can take at this moment.

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  33. joshua f

    Relevant and easy to understand. The topics are applicable to marketing, product design and business development!

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  34. Jonattan G O

    Thank you!

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  35. halis k

    best course about gamification every part of it really great and it really changed my toughs about gamification.

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  36. anitha

    It’s a nice course on gamification which is the future,few freeware can’t also be suggested

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  37. Jorg v G

    Engaging teacher, good examples, wide point of view on the topic. Also the criticism and future of Gamification is addressed which makes the learner think about other perspectives as well.

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  38. Arnaud B

    A really good background to start a gamification thinking!

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  39. Machiel v W

    It was a course in which you learn a lot, especially as background knowledge to make decisions for new projects. I can now go and implement it in my work as a designer. And it leaves me wanting to know more. But it is greatly paced, and in this particular course I would not add more info. My two major issues are the absence of a quick summary in the end of every week, especially the models that are mentioned. Also a great overview in the end. What models are used in what You can make it yourself, but would be a great learning tool and giving more insight when to use them in the process of gamification. And the course (especially the examples) are getting outdated, it seems. Make some reading available with updated examples? Make sure you make notes! That helps a lot with learning!

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  40. Victor H C N

    I am grateful for the creators of this course for the hyper detailed research and the deep history of recent events. These “secret wars” happening right in the corner in the eye deserved a cold harsh look, to master those tools and when to recognize when those tools are used on us. Thank you again for the sharp minded Coursera team.

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  41. Mohamed A I

    This course was very useful and will helpful to anyone interested in learning about gamification

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  42. Jose S

    Very insightful! Very good content and very thoughtful considerations about the implications of game design techniques. I enjoyed it and it pushed me to study harder than I expected.

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