Mining and Analyzing Facebook Data

Facebook is one of the most popular social networks in the world, which allows you to chat with friends, share messages, links, photos, and videos. Companies can create business pages to promote and sell products and services. On the other hand, users (or fans) can like and follow the pages to receive updates about the company. It is important that companies know how to use the data of this social network in their favor and Facebook provides an API (called Graph API) for extracting several types of information about your page, making it possible to apply Data Science techniques to extract important and interesting insights considering some metrics, such as: engagement, views, content distribution, clicks, and many others! Below you can see the main topics that will be implemented step by step in this course:

Extract data from your Facebook page using the Graph API

Extract and analyze several types of information, such as: basic page data, views, clicks, engagement, impressions and posts

Aggregate page fans by language, city, country, age, and gender

Find relationships between the number of likes and dislikes

View important information about page engagement

View the positive and negative actions of the page’s fans

Compare paid, organic and viral content impressions