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Business Analytics and Digital Media

Business Analytics and Digital Media

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8.2/10 (Our Score)
Product is rated as #12 in category Business Analysis

The explosion in digital media – web, social and now mobile – represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use–cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.

Instructor Details

Professor Voleti is an Assistant professor with the Marketing Area at the ISB. Previously, he worked in the industry in different capacities as a management consultant and a software analyst. Professor Voleti’s research focuses on combining data with econometric and statistical methods to explain phenomena of marketing interest such as evolution in the equity of brands across time, valuation of brands using secondary sales data, the sales impact of geographic and abstract distances between products and markets and the performance, productivity and benchmarking of salesforce organisations.

Specification: Business Analytics and Digital Media

Duration

9 hours

Year

2017

Level

Beginner

Certificate

Yes

Quizzes

Yes

47 reviews for Business Analytics and Digital Media

3.8 out of 5
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  1. VG

    The format and the way it was thought wasn’t satisfactory. The instructor seemed to hold things and did not share in a pleasant manner. Overall not worth wasting time with a medicore show by ISB.

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  2. nikhil c

    The structure of the course was not good. Moreover it was so much theoretical without concrete examples. What was being shown was not inline with the audio.Eg where the tutor referred to something on slides there were no slides on the screen. The quality of questions was also not good at all. The questions seemed to be ambiguous and even wrong for e.g. the one asking about Gartner cycle the graph clearly revealed the answer to be something else but when I marked that choice my answer was reflected to be wrong. Not happy seemed a wastage of time. Expected much better

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  3. Dheeraj J

    Not worth the tine and effort. ISB is an overrated intitution and their faculty and courses are not good

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  4. Olga T

    There are no moderators who could answer the questions arising. Professor often refers to some reading but they are missing. Difficult to follow.

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  5. Praveen S

    E

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  6. Cristiano R

    Bad subtitles… poor exercises. No peer review

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  7. PRATEEK S

    Nicely designed course for someone who wants to enhance his/her analysis skill & do analytics. Good examples makes easier to relate to concepts. In between the course or after final submission, some case studies should be provided. The probable solution to be accessible only after submission of one’s assignment.This will help build the confidence in applying what is learnt. Links should be updated, some of them don’t work.

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  8. Visakapriyan

    Too much of style and less substance. Also has many bugs

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  9. Siphiwe G B

    I need more training on how to formulate content for R

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  10. Deepak J

    Very good course for working professional. Thanks ISB & Professor Sudhir.

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  11. Jyothi P S B

    This training was quite helpful in understanding the concepts of analytics. Will look forward for such training.

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  12. Aparna C

    Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

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  13. Imogie I

    Insightful!

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  14. Leung Y H

    Not well organized and the content just too board.

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  15. Reza K

    This is a very interesting course for the intellect who are always curious to learn more based on data points. Sudhir brings back the curiosity that every student wants to have on a gamut of topics this course covers. What better course than business analytics and digital media delivered by Sudhir can help us achieve that sense of curiosity.

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  16. Dharmendra S Y

    A timely take on the Digital Analytics field, especially the perspective on research modelling and problem formulation, was extremely useful.

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  17. Markus S

    Not very happy with the quality of this course.

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  18. Chandra K B

    Data & Analytics in the context of any Organization is very critical and fundamentals were made strong through this course and caselets shared by professor. Thanks and I would recommend this to any such aspirant to get an intro to the Data world

    Helpful(1) Unhelpful(0)You have already voted this
  19. Vijayagopalan R

    Nice Overview to Digital Business Transformation

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  20. Sumit A

    Awesome experience learning. Thanks Sudhir sir for his teaching and Coursera for such a beautiful platform.

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  21. Akhilesh K

    excellent content

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  22. puneet g

    Some of the examples are confusing and not very clear. The transcripts are also not orderly placed. The course could be more better if author could give more examples apart from the readings to demonstrate the theory.

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  23. Anant T

    Need to include details as to how to work in R pr

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  24. David F

    Very good beginning class covering the concepts needed.

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  25. VanajaKumari v

    The importance of analytics and machine learning is well taught

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  26. Krishna s k

    very good

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  27. Aarushi M

    Lots of readings were missing, the videos would have been better if they were unedited.

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  28. Enekwe I S

    The presentation slides were not so student friendly. Also, the lectures were disjointed at some point.

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  29. Venkata H B V

    The lectures were amazing but the text and the videos were not in sync in of the lectures

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  30. VIVEK K

    A great basic course that fueled my interest to learn more and deep dive into analytics thank you

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  31. Bhavya C

    An interesting commentary about the Business Analytics and various toolscape and the diversity that Digital Media offers. Mr. Sudhir Voleti offers interesting examples to help us understand the concepts. The world is going ‘mobile’ and the essential know how on analyzing and using ‘data’ is very well contained in this course.

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  32. Nikhil K S

    Great learning

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  33. Venky

    Good Course

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  34. Carlos M F C

    There are a lot of technical problems in the course. The visual aids are

    Helpful(1) Unhelpful(0)You have already voted this
  35. daniel b

    there were a number of technical challenges with the video that affect teaching and learning. the content by itself is great but resolving issues with missing readings, missing presentation slides, missing links etc will go a long way to help

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  36. Partha S M

    The course was of course very informative. Had given it 4.5 stars but couldn’t manage to do that not sure if that can be done. The only scope of improvement what i felt during the course is if the reading materials being referred to by Sudhir in between the videos were not made available. Thanks!

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  37. Jyoti K

    A few readings discussed in videos are not available.

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  38. Nitin S M

    Awesome course for beginners in business analytics and specially is provides good insight about social media marketing.

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  39. Subramaniam I

    A very example oriented Course with real world applications.

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  40. Shailesh T

    Great content.

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  41. PRAVEEN K K

    It was relevant to my subject matter. Helped how to analyze the data and use it.

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  42. SHARATH C A

    Very interesting and gave a lot of Knowledge on Business Analytics.

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  43. Bharat B

    Instructor is very knowledgeable and content was perfect with respect to the

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  44. Aaeush S

    Relevant for basic understanding of the topics at hand

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  45. AARADHYA

    Thankyou sir for this course.

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  46. Mehul S

    Beneficial!!

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  47. Vishaldeepsinh J

    The Rstudio examples needed to be explained better

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