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Business Metrics for Data-Driven Companies

Business Metrics for Data-Driven Companies

FREE

(68 customer reviews)
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8.3/10 (Our Score)
Product is rated as #7 in category Business Analysis

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high–demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data–analytics techniques to out–compete traditional companies.

Instructor Details

Daniel Egger has more than seventeen years experience creating new software products and services, as founder and CEO of a series of venture-backed information technology companies, and as Managing Partner in a venture capital fund. Egger is Executive in Residence in Duke University’s Master of Engineering Management Program and has taught courses in entrepreneurship and venture capital at Duke since 2003. He was formerly the Howard Johnson Foundation Entrepreneur-in-Residence in Duke’s Markets and Management Program for undergraduates.

Specification: Business Metrics for Data-Driven Companies

Duration

14 hours

Year

2015

Certificate

Yes

Quizzes

No

68 reviews for Business Metrics for Data-Driven Companies

4.7 out of 5
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  1. Bader A A

    the lectures was so clear and cover core points behind amazing noise isolation .. for me i’ve began to like duke courses if it will keep the same quality as this one..

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  2. Athanasios K

    Excellent course. Needed a bit more deep dive in terms and financial metrics with examples

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  3. Jamille T N

    Thorough and well explained course with how to identify and measure the basic but useful business metrics.

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  4. Jesus E R R

    Excelent course for those who want to know about Business Metrics and how to harness these in order to help make decisions in real time improving the efficency in our different department of a company.

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  5. KRISHNENDU M

    Good insight on identifiation of metrics which would cater to business process changes required. Also helped me in brushing up me old knowledge on statistical formulae.

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  6. Umang P

    It’s a decent course that explains how you define metrics with respect to the various businesses out there, and to minimise redundancy by skipping the metrics that are neither in your control, nor are they applicable to your analysis objectives.

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  7. Daisy C

    Very inspiring content, though I found the financial analysis part is rather heavy and boring (Maybe because I am not so interested in finance).

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  8. Ebad A

    A good course that delved into introductory business metrics. However, more focus should have been on increasing tangible contents rather than talking about various data driven roles in an organization.

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  9. Megan S

    Great class to refresh the fundamentals and learn new metrics for web based internet company analysis.

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  10. FAN F

    A good starter to understand business metrics. It would be better if include some new companies as the example to analyze

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  11. Jianxu S

    One of the very useful concepts I learned from this course is the idea of evaluating how digital a company or business is. It provides a rough prediction if a given company will be more successful in the future and what type of data related roles are needed in the company.

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  12. Yini L

    Nice structure and vivid case studies for telling me the business metrics

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  13. Ho J Y

    The course was really well prepared, and it had so many helpful tools for a new learner. I just wish the course had more depth and length, but I understand that this is a beginner’s course, so nothing to complain about it. Thank you for the great course.

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  14. Luis R G

    Great course!

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  15. GURPREET S

    This course is really useful for someone with non technical background. Thank you professor for making such beautiful course.

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  16. Junchi T

    This course gives a good and interesting introduction to the business analysis world.

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  17. Felix S

    This course has the resource to give me well perspective on how to gather data on business analysis. However, there are still so much material given were not explained in detail on how does the formula came from. Well, I do think that it would take so much time and would not be efficient for the course

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  18. Alan M

    Great introduction to business metrics, and what they mean for running of modern companies

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  19. SHAKIL A

    It was an informative fundamental course that is best for basic learners. Some easier real life case studies should add in this course. Thank You, Sir, for this learning.

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  20. Malin

    Some topics are not explained well enough and I had to search Google to find out. For example all the calculations that needs to be more detailed, explained and provide us with more examples.

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  21. Jens J

    It was a good starting point in business analytics. It made me excited to want to learn more!

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  22. Walter A T

    Excelent course.

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  23. Gary L M

    While I learned an awful lot in the short time and after review of the materials, I was still a little tentative about some items such as which metrics were traditional vs dynamic.

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  24. Su H C

    Explain the metrics with examples clearly and easily to understand.

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  25. Anna G

    I like this course very much. I think that it gives quite deep knowledge in the area.

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  26. Albaghdadi N

    rich of information and organised well

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  27. Victoria D

    very good for entry level business acknowledge, if could add more for data driven companies will be better.

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  28. Uday P S

    It is a primer for understanding what Business Analytics exactly is. It is a wonderfully paced and organised course and is designed for you, if you do not have any background knowledge of business analytics just like me. I thank Daniel Egger and his team for wonderful lectures and well planned quizzes.

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  29. Haoran L

    In this course, I will be able to analyze and explore the data better and readily map it to the possible increase in revenue, profitability, or reducing the risk.

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  30. Yamen D

    very good

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  31. Pachin A V

    A good course that a non native speaker can master

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  32. Yuxia Z

    Very useful course to have a good view of business matric, also this is great foundation to dive into data analysis course u next step!

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  33. Mallikalava V

    The instructor had fun and jovial way of teaching which interested me more into completing this early.

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  34. RUOXI L

    !!!

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  35. ayush v

    This course helped me know about different metrics involved and how to distinguish among them.

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  36. Carlos R

    Excellent straight to the point

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  37. Renato G

    Good!

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  38. Nan S

    Although this course seems quite easy and friendly, actually it is very inspiring. And through the peer review part, I could see that people received different with a different attitude.

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  39. Joy G

    Excelent learning oppurtunity with course era

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  40. Fiona h

    Love the professor. Layout very clear points together with tangible examples!

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  41. Rafael A

    Great overview for people with or without business knowledge. The content is well develop and clearly explained

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  42. LIN X

    A very useful course.

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  43. Camilo E S C

    The course offer a view of the multiple data driven posotion within a company

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  44. Patrick A A

    Outstanding online format, well presented and organized.

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  45. Pankaj R

    Awesome Content i like, from Coursea. Thank You for Digital Education.Everyone can learn it easily but need to be passionate for a particular course. A lot to learn.Thank You.

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  46. Natalia G

    This course is an intro to the specialization. If you have been working with ratios, you probably won’t learn anything new, however, it is a good overview of business metrics, and is ok to take as an intro to the whole specialization it is part of.

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  47. I–Ching W

    Quite practical course for beginner! Professor Daniel clearly explain the difference between different industries and specific analytics related profession. I am a marketing analyst and recently plan to change my career path to business analyst. After finishing this course, I am more sure that I want to be a business analyst and especially expert in customer segmentation. However, course 1 is more like the introduction of data driven industry and related jobs but lacks data analytics.

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  48. I Ching W

    Quite practical course for beginner! Professor Daniel clearly explain the difference between different industries and specific analytics related profession. I am a marketing analyst and recently plan to change my career path to business analyst. After finishing this course, I am more sure that I want to be a business analyst and especially expert in customer segmentation. However, course 1 is more like the introduction of data driven industry and related jobs but lacks data analytics.

    Helpful(0) Unhelpful(0)You have already voted this
  49. Hoang T S

    Really helpful

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  50. Gurleen s

    This course is really helpful for the people who are new to this field. I learned a lot and I would recommend the same to my peers. Thanks for constructing such informative courses.

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  51. liujiawen

    keep studying

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  52. Sarah w

    Enjoyed it!

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  53. Mayank s

    Great course.The course has really helped me to understand the structure.

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  54. Odunsi O

    One of the best and engaging courses

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  55. zikang f

    very basic knowledge of business metrics. It is very friendly for freshers

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  56. Shreyansh A

    The end examination could have been better. Please provide one more case let as the week 4 question

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  57. Binqi S

    Clear and well structured course! Definitely enjoyed learning this couse!

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  58. Mamadou S

    This is a great course i strongly recommend to everyone who will looking to develop into a business analyst or data business analyst

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  59. Oleksii K

    Great course, which consists of lots of business related metrics (goal of which is to increase efficiency of the enterprise) and interviews with specialists from different data related jobs. However, in this course I’d like to have more information on how to chose the right metric for specific situation and create your own based on the data available.

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  60. Ekat

    Very bad explanation of economic concepts, inadequate use of mathematical description

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  61. Abigail A

    Very Informative!

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  62. Jan C

    I liked the course, especially the explanation of different business roles and the cash flow case study. That was amazing. My only objection would be thattThe topics covered are kind of not very interlinked (of course they relate to each other, but it seemed to me a bit too much of jumping from one topic to another).

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  63. Zainulabideen

    This was my first experience with coursera and duke university. the expectations were high and I was never let down by their combined efforts.

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  64. Christopher S

    Very useful course around business metrics and what data driven companies are doing to meet their goals. A good refresher to all those who are leading business discussions in their job. Thanks to Duke and professors.

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  65. Hossam A

    Very useful and interesting

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  66. jhoselyn s j e

    It’s a good course , I have learned a lot with this course I am excited waiting for the next specialization course

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  67. Rosh R

    I really liked and learned a lot from this Duke University Course about business metrics. I also thought the instructor was excellent and presented the material in a concise and effective manner.

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  68. Mari I

    It was very helpful to capture the overall business as well as metrics.

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    Business Metrics for Data-Driven Companies
    Business Metrics for Data-Driven Companies

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