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Data-driven Decision Making

Data-driven Decision Making

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8.7/10 (Our Score)
Product is rated as #15 in category Big Data

Welcome to Data–driven Decision Making. In this course you’ll get an introduction to Data Analytics and its role in business decisions. You’ll learn why data is important and how it has evolved. You’ll be introduced to “Big Data” and how it is used. You’ll also be introduced to a framework for conducting Data Analysis and what tools and techniques are commonly used. Finally, you’ll have a chance to put your knowledge to work in a simulated business setting. This course was created by PricewaterhouseCoopers LLP with an address at 300 Madison Avenue, New York, New York, 10017.

Instructor Details

PLEASE NOTE: If you are experiencing access or payment issues, please reach out the the Coursera support center at https://learner.coursera.help/hc/en-us for help. Alex Mannella was a founding member and Partner in PwC’s Information and Analytics Practice and is a seasoned professional on the issues of customer value management (CVM), response modeling, database marketing, and data mining. He has extensive experience in developing response and segmentation algorithms for organizations of varying sizes, database development, and the use of artificial intelligence for data mining studies. Prior to joining PwC, Alex was head of research at Econometrics, Inc.. He was instrumental in the redesign of their national database of more than 180 million records for response modeling, data mining and direct marketing campaigns. In addition, Alex played a key role in the development of the life-stage variable at Econometrics, a variable that is a key component in CRM and market basket analysis. Alex is an active member of the American Statistical Association (Chicago Chapter) and the Chicago Association of Direct Marketing. Alex is a guest lecturer at UCLA, Stanford, ITAM (Mexico), Universidad de los Andes (Colombia), IIM-B, and ISB. In addition, Alex sits on an advisory board at the University of Chicago Graham School.

Specification: Data-driven Decision Making

Duration

11 hours

Year

2016

Level

Beginner

Certificate

Yes

Quizzes

Yes

63 reviews for Data-driven Decision Making

4.1 out of 5
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  1. Avatar

    Praveen K

    Enjoyed the course. Got many insights on data and analytics.

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  2. Avatar

    Jatin G

    Very well content driven course.

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  3. Avatar

    Alicja J

    It was very intetesting, tailored made course. I have learnt a lot. Thank you. Alicja Jaworska

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  4. Avatar

    Wael S E

    thanks for PwC team for excellent presentation and knowledge been communicated to me in this course. really it was piece of ART

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  5. Avatar

    Ibrahim y

    well structured outline, explicit and practical.

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  6. Avatar

    Rashi J

    Good and insightful course

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  7. Avatar

    SANTOSH K H

    Great Course to learn concepts on Analytics.

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  8. Avatar

    Junhan Z

    Great overview of data driven decision, especially week 4’s simulation and last assignment. It’s an insightful guide for me even to recognize consulting.

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  9. Avatar

    Paul M

    The tutorials and lessons were spot on. Worth every penny.

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  10. Avatar

    Jawwad A K

    Great going

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  11. Avatar

    Maurice A

    Coursera makes learning easy.

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  12. Avatar

    Fadoua E

    I appreciate the quality of the videos used in this course and also the continent.

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  13. Avatar

    DAMIAN A

    This course has given me the opportunity to be equipped with such a rare 21st Century advance tech skills, it opened a big door in my career development as it relates to the area problem solving abilities, decision making, big data management, and analysis, business advisory and client management. After this course, I became so interested in analysis and making effective decisions in solving both personal and business problems. It became a lead way to the new directions and charting in the line of my career life. This course has empowered with great abilities to the point that on my day to day activities I have discovered that I now offer more highly effective and impactful advisory services to both my clients and friends. Thank you Coursera, I will sure tell about this course!

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  14. Avatar

    Kamran T

    A very good course by Coursera, it briefly discusses nearly all major concepts, current technologies and challenges in big data. The focus is on developing a basic understanding so that the students are able to improve decision making by deploying appropriate tools.

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  15. Avatar

    Archana

    The final assignment was not marked fairly by other students.

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  16. Avatar

    Franco R

    El curso esta muy bien planteado, presentaciones cortas que no te mantienen concentrado en el punto que estan tratando, permitiendo asi tomar apuntes y retener la informacion, adicionalmente al material que exponen cuentan con ejemplos practicos que permiten entender el tema y como se debe implementar el conociemto adquirido en el trabajo

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  17. Avatar

    Igor F L

    Extraordinary course. Thank you PWC and Coursera!

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  18. Avatar

    shreyansh s

    very good course

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  19. Avatar

    MANJUNATH H

    Great course , Deep drive into Data and its importance and road map shown clear visibility of Data

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  20. Avatar

    Uche B

    Very detailed and interactive.

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  21. Avatar

    Anurag P

    It is a great introductory course! I recommend this course to anyone who is willing to learn solving business problem through a structured approach. Great way to understand how data driven decision can be made.

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  22. Avatar

    Kanu C O

    a very interesting course. i recommend it

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  23. Avatar

    Tanvi J

    It was very basic for the most part, there was also a lot of fluff. The best part was when they went over the major platforms such as SAS, Python, R, and VBA that was something new to me that I didn’t know. The framework was also somewhat useful to know.

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  24. Avatar

    Anas B R

    Practice is important for learning

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  25. Avatar

    Darren G

    Had to re enrol after failing the final peer review, not because the work was poor but because there is NO assessment criteria to go on. You just wing it. So ok I pay again repeat the peer review no feedback on the grade have to re enrol again $71 later the message is my grade will be ready on Jan 16. What a rip off.

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  26. Avatar

    Phil C

    Lots of good and applicable information. The last study case project had confusing instructions in my opinion.

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  27. Avatar

    Keisuke F

    I enjoyed this course. Thank you.

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  28. Avatar

    Veronica C

    I learned how data analytics drives business decision making, and I believe this will give me a further impact in my career building.

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  29. Avatar

    Ravindra

    Course was good, covered wide variety of topics, and gave 10000 feet view of the data driven decision making process. It would have been better if there was a deep dive on one of the aspects of decision analysis framework

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  30. Avatar

    Adeleke O J

    very explanatory from someone who had no idea about data analytics, if you take this course by the end of the first week, you’d have started thinking like a data analyst. thumbs up for the trainers.

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  31. Avatar

    Dariya M

    Very informative, but could be more practice oriented

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  32. Avatar

    Khurshid A

    I really enjoyed this course as material was too much good that anyone who don’t have any knowledge of this area, can complete this course easily.

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  33. Avatar

    Gbenga S A

    Such a beautiful introductory course to data analytics tools and decision making process. It is a compact course which gives a very broad overview of the various available tools and working framework for analysing data. I recommend to beginners

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  34. Avatar

    Stephen M O

    Insightful lectures and modules

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  35. Avatar

    prathamesh v s

    nice

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  36. Avatar

    Richard C S

    Really long PwC commercial. Had a few choice nuggets of information. Hearing the vocab a bunch was good.

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  37. Avatar

    Nisarg T

    This was an amazing course. It provided the fundamentals to understand how data and analytics can be utilized to drive big decisions. Thank you PwC.

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  38. Avatar

    Hussam K

    Great Course, thanks for PwC and Coursera. It contained frameworks, helpful background about making decisions based on data, and interesting real life case studies.

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  39. Avatar

    Subhradip D

    good contents

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  40. Avatar

    Fatai–Ayoade Y A

    This course is well planned and of good quality, easy to understand and handled with professionalism.

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  41. Avatar

    Fatai Ayoade Y A

    This course is well planned and of good quality, easy to understand and handled with professionalism.

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  42. Avatar

    Aline M d A

    I think the course taught me more about PWC than anything else.

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  43. Avatar

    Rubaet B Q

    Really helpful for me this course. Lots of things i’ve learned. Thanx

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  44. Avatar

    Maks M

    The course gives a good horizontal overview of the field, but maybe lacks some in depth case study that applies the mentioned methodologies. Overall still is a great course and I would recommend it to anyone interested!

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  45. Avatar

    Yuliia

    The course provides a lot of theoretical information on the topic. Without going into details, it gives an overall overview of the decision making process of the consultants. The final project is tailored to the course and gives an opportunity to get hands on experience on the topic learned.

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  46. Avatar

    Ulkar A

    it was very interesting course! thanks 🙂

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  47. Avatar

    Linda C

    High level overview. Good intro

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  48. Avatar

    Kyle J

    This is a general introduction with no practical applications or exercises in decision making. The instructors look like more stock actors from an infomercial with the personality of white bread.

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  49. Avatar

    Talha A

    Well planned, organised and presented.

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  50. Avatar

    Nyee N T

    An informative course with a high level perspective and real life examples, suitable for beginners and senior executives.

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  51. Avatar

    Abisola S O

    It is an amazing to kick start career in data analytics most especially for newbies. I love it very much

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  52. Avatar

    Vasudha K

    Foundation course to understand how data and analytics works in parallel

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  53. Avatar

    Regina M G

    easy format with clear instructions

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  54. Avatar

    Yue Z

    high level overview; little hands on experience. good primer on key concepts.

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  55. Avatar

    Debra A S

    This course give you the basics and taught you how to think as an analyst. Excellent lectures. I did not appreciate having to review my peers coursework, but in doing this, it also taught me exactly what to look for and what to do, when i have a client. I definitely don’t like talking in the forum, I dont have the time for this, but i guess in the long run, it has a value i am still to learn.

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  56. Avatar

    mahmoud i m a

    i want to unroll

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  57. Avatar

    Chioma O

    Great to understand how to tackle clients problems

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  58. Avatar

    Mellak R

    Good courses

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  59. Avatar

    Joel R

    Great introduction to data and analytics

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  60. Avatar

    Andrew A

    Great Course! Great Instructors! Highly recommended to all.

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  61. Avatar

    Christina M

    The last 2 weeks of the course were great. I really enjoyed the simulation and the project. It would have been great to have had some more practical work earlier in the course as the first 2 weeks read somewhat like an advertisement for PWC data consultancy.

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  62. Avatar

    Christina M

    This has been helpful in thinking how you approach a problem and create a path to resolution.

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  63. Avatar

    Andrew A

    Great Course! Great Instructors! Highly recommended to all.

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