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- 86% Data Science for Marketing Analytics

Data Science for Marketing Analytics

$94.99 $12.99Track price

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8.3/10 (Our Score)
Product is rated as #182 in category Data Science

Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments.

The course starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you’ll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you’ll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you’ll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you’ll apply these techniques to create a churn model for modeling customer product choices.

By the end of this course, you will be able to build your own marketing reporting and interactive dashboard solutions.

About the Author

Tommy Blanchard earned his Ph.D. from the University of Rochester and did his postdoctoral training at Harvard. Now, he leads the data science team at Fresenius Medical Care North America. His team performs advanced analytics and creates predictive models to solve a wide variety of problems across the company.

Instructor Details

Packt has been committed to developer learning since 2004. A lot has changed in software since then - but Packt has remained responsive to these changes, continuing to look forward at the trends and tools defining the way we work and live. And how to put them to work. With an extensive library of content - more than 4000 books and video courses -Packt's mission is to help developers stay relevant in a rapidly changing world. From new web frameworks and programming languages, to cutting edge data analytics, and DevOps, Packt takes software professionals in every field to what's important to them now. From skills that will help you to develop and future proof your career to immediate solutions to every day tech challenges, Packt is a go-to resource to make you a better, smarter developer. Packt Udemy courses continue this tradition, bringing you comprehensive yet concise video courses straight from the experts.

Specification: Data Science for Marketing Analytics

Duration 4.5 hours
Year 2019
Level Beginner
Certificate Yes
Quizzes Yes

3 reviews for Data Science for Marketing Analytics

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    Radhe Mohapatra

    very deep explanation and clear understanding

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    Diliara Khannanova

    Some lessons use methods are not clarified enough. For newbie in the data analysis it is necessary to get more detailed information for methods like PCA. No responses to questions that was arised for particular exercises.

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    Garima Soni

    voice is not very clear

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    Data Science for Marketing Analytics

    $94.99 $12.99

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