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Understanding User Needs

Understanding User Needs

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9.2/10 (Our Score)
Product is rated as #4 in category UI / UX

Designing effective interactive systems requires understanding the needs and capabilities of the people who will be using them. In this UX course we will focus on how to interact with users (or potential users) to understand what they need, what they currently do, what they love and hate, and examine human capabilities and behavior as they relate to UX design. Learners will be introduced to numerous techniques to gather data from and about users. This course is part of the User Experience (UX) Research and Design specialization offered on Coursera. What you’ll learn: Find out what user needs assessments are, what qualitative research is, and how the two are related. Learn an end–to–end methodology for qualitative research that is suited for understanding user needs. The methodology includes knowledge of semi–structured interviews, in–situ observation, and affinity walls. Be exposed to good practices for conducting semi–structured interviews, in–situ observation, and affinity walls. Gain some experience with semi–structured interviews, in–situ observations, and affinity walls.

Instructor Details

Kentaro Toyama is W.K. Kellogg Associate Professor at the University of Michigan School of Information, a fellow of the Dalai Lama Center for Ethics and Transformative Values at MIT, and author of Geek Heresy: Rescuing Social Change from the Cult of Technology. He studies social change and how digital technologies can and cannot support it. Until 2009, Toyama was assistant managing director of Microsoft Research India, which he co-founded in 2005. At MSR India, he started the Technology for Emerging Markets research group, which conducts interdisciplinary research to understand how the world's poorest communities interact with electronic technology and to invent new ways for technology to support their socio-economic development. Prior to his time in India, Toyama did research in computer vision and human-computer interaction and taught mathematics at Ashesi University in Accra, Ghana. Toyama graduated from Yale with a PhD in Computer Science and from Harvard with a bachelor’s degree in Physics.

Specification: Understanding User Needs

Duration 16 hours
Year 2019
Level Beginner
Certificate Yes
Quizzes Yes

28 reviews for Understanding User Needs

4.2 out of 5
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  1. Avatar

    Juangui J

    This was an excellent course. The professor is very good and the assignments are well balanced and practical. I think that I learned very useful skills that I already have put in practice in my day to day work as a frontend developer.

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    Eber S

    Excelente curso

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  3. Avatar

    Anelia S

    Although it’s quite intensive, the course is super important for anybody who wants to get better in this area of knowledge. 100% Recommendable.

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  4. Avatar

    Liubov Z

    Very useful course

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  5. Avatar

    Carlos J B A

    A rewarding experience because I have been able to learn very valuable information. It is an excellent course. It has helped me in the personal and professional field. Thank you.

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  6. Avatar

    Amber W

    Learned a lot about user research, user needs assessment, interviewing, data extraction. It was more challenging than the first course in the specialization. I’ll definitely need to continue learning about this topic. Great instructor and lectures.

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  7. Avatar

    Ari R

    The topic was interesting and I learnt a lot of new things. i wish that it was designed to be a little more exciting and engaging.

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  8. Avatar

    Ahmed S

    the course covers all the aspects around user interviews. but still, many other methods can be used for understanding user needs

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  9. Avatar

    Joaco O

    Overall great course. Would recommend.

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  10. Avatar

    Bo L

    Great hands on practice!

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  11. Avatar

    William S

    I really like this lecturer, he gives lots of good examples and analogies for the principles taught in this course. Well done.

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  12. Avatar

    Teaghan I

    Great class! The project was super helpful

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  13. Avatar

    Rhandy M

    It was a very valuable course

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  14. Avatar

    Irma M T

    I learn value skills to apply in the design field.

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  15. Avatar

    Daniel M C

    I had very high expectations about this course. Although the skills and knowledge acquired are very relevant to me and I find them useful, there are several things I didn’t like about the course. First, it seemed like there were unexplained gaps in the information acquisition; at some point I was trained to carry out an observation protocol implicitly assuming that it had already been designed, but the observation protocol design was never introduced. It feels like some content was missing from the course. Then, I tried to report it in the discussion forums about “Issues with materials”, but never received a reply. I think that the instructors should be attentive to this forum at least, as it is the only way they can receive real time feedback from the students with these issues. Nevertheless, I liked taking the course and doing the activities, and I think they’ll be very useful for my professional development.

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  16. Avatar

    LISA Y

    very good

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  17. Avatar

    Yixin Z

    good course with great instructor and assignments to learn user reaserch

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  18. Avatar

    A C

    This was a great class. I think the instructor is very thorough, and the assignments give you a great hands on opportunity to practice one of the most popular methodologies for gathering user needs data. Furthermore, I appreciated the final assignment, where we were asked to condense the data further into a small report and propose design solutions from the information we compiled. If you put in the work for this course, I do think you will gain a valuable skill from it. I recommend!

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  19. Avatar

    Daria M

    I would really recommend this course if you are new in this field and wants to try how to be a UX researcher and try to conduct a real interview. The course designed to motivate you and it really works.

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  20. Avatar

    Jessica C

    Interesting lectures and fun projects. I feel I learned a lot of useful info about conducting preliminary UX research with users.

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  21. Avatar

    Balu K

    Thank you very much for creating this course .

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  22. Avatar

    shrooksalah

    very good course and chance to practice

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  23. Avatar

    Iris L

    The lectures are very interesting. I learnt a lot from this course. The project is quite like a joke for me. It’s so hard for me find two people who are not my friends or relatives but be willing to spend one hour interview with me. These days, I would want $20 gift card to do such thing for a stranger! Anyways, I did gain hands on experience with the Affinity Wall.

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  24. Avatar

    xiaomei

    I really like the example of the professor gave.

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  25. Avatar

    Juan C C M

    Loved this course. I applied the assessment activities directly on my work projects and they really worked.

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  26. Avatar

    Lee M

    Challenging, but thoroughly rewarding. Be prepared to put more effort into this course than many others. You’ll be expected to actually engage with others to be able to complete most of the assignments so make sure you have time available.

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  27. Avatar

    Bernadette A M

    Excellent course. I really learned a lot about evaluating UX design through information acquired by interviewing users.

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  28. Avatar

    Li T M

    Very detailed curriculum but with many constrains for the assignments.

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