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UX Research at Scale: Surveys, Analytics, Online Testing

UX Research at Scale: Surveys, Analytics, Online Testing

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8.8/10 (Our Score)
Product is rated as #10 in category UI / UX

This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into user attitudes towards systems they use. In this course, learners will learn the basics of UX survey research and conduct a survey of their own design! Learners will be introduced to techniques for gaining UX insights from large numbers of users, including web analytics, A/B testing, and remote unmoderated studies. We will discuss how these techniques work, when they can be applied, and what can be learned by using them. What You’ll Learn: –Learn how web analytics works and how to analyze analytics data –Understand how to develop A–B tests, before/after, and multivariate experiments –Learn how to set up and analyze remote unmoderated testing studies –Analyze and report on large scale user experience studies Learn about the different types and uses of surveys in UX research –Understand the survey population: when to sample, when to recruit –Develop a survey instrument that meets your requirements –Analyze and report on surveys –Learn to critique user surveys

Instructor Details

Cliff Lampe is a professor in the School of Information at the University of Michigan. Previous to that, he spent several years on the faculty of the department of Telecommunication, Information Studies and Media at Michigan State University. He received his PhD in Information in 2006 from the University of Michigan. Cliff studies how groups can engage in a variety of collective action activities using information and communication technologies. Most recently, he has studied the design, uses, and effects of use of such sites as Facebook, Wikipedia, Everything2, and Slashdot. Cliff has also been involved in the creation of many online communities, often in the context of some pro-social goal.

Specification: UX Research at Scale: Surveys, Analytics, Online Testing

Duration 25 hours
Year 2019
Level Beginner
Certificate Yes
Quizzes Yes

9 reviews for UX Research at Scale: Surveys, Analytics, Online Testing

3.4 out of 5
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  1. Avatar

    Christopher C

    The second instructor, Hogan, really needs to work on her slides, as well as explain concepts thoroughly. The 5th quiz was extremely difficult, as it seemed none of the content was discussed by her. Also, the interview in week was a complete waste of my time, seemed like Hogan was just winging it and gained no valuable information. The modules with Hogan truly need work.

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    William S

    Very detailed examples.

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    Kelsey S

    The course was very lecture heavy. I learned a lot about surveys because there were many concrete practices and examples. I learned very little about analytics. The grading was not rigorous and I received little peer feedback.

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    Riazul I

    The course was very difficult for me as the couse assignments were not clearly outlined. It looked like that Mr. Lampe finished his complete lecture at one go and he was always in hurry. However I was able to understand his lectures and finish the assignments. But I was very confused during the lecture of the second teacher as her lectures seemed to be complex and unclear. The lectures and the assignments were not cohesive as many tasks were not covered during the lecture. I hope in the future the assignmets will be given after providing concrete examples in the lectures. Otherwise it would make it very difficult to finish an online coures in due time.

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    Teaghan I

    Awesome course!! Learned so much and projects were very applicable to real scenarios

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    Orit E Z

    Content wise the course is great! Assignment construction isn‘t as good, especially for non English speakers. the instructions were hard to understand.

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    Logan W

    The female professor’s assignment about analytics is confusing and unorganized. She also spoke in a way that was extremely superfluous so it was difficult to absorb her lecture material. And the first quiz she gave asked questions about material she hadn’t covered yet. So I had to google my way through it. Then when I started the next week’s lesson, oh look there it was. Extremely frustrating. I enjoyed her round table discussion with other members of the UX Research community as well as the final project. But overall, her section of this course was very frustrating. The beginning section was great! The male professor who started us off was very enjoyable and his lessons were easy to comprehend. I learned a great deal from him, so thank you!

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    Balu K

    Thank you sir!

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    Rohini A

    Assignments were very vague, especially the Analytics Dataset. Most of us were super confused.

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    UX Research at Scale: Surveys, Analytics, Online Testing
    UX Research at Scale: Surveys, Analytics, Online Testing

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